# Stickee Methodology

Stickee is a viral content generation tool designed for creators, marketers, and brand builders. It leverages proven behavioral science and psychological frameworks to engineer "sticky" ideas that spread naturally through social networks.

## Core Principles

### 1. The Behavioral Science of Magnetic Ideas: STEPPS & SUCCESs
Virality is predictable, not lucky. Stickee systematically applies frameworks inspired by the world's leading behavioral scientists:

- **STEPPS Framework:** Inspired by the research of **Jonah Berger, PhD** (The Wharton School, UPenn) on social contagion and viral content.
- **SUCCESs Framework:** Inspired by the principles of **Chip Heath and Dan Heath** (Stanford/Duke) on why some ideas survive and others die.

### 2. Clarity Over Jargon
Brilliant concepts fail when wrapped in "corporate speak." 
- **The Coffee Shop Test:** If you can't explain your idea to a friend over coffee, it's not ready. Strip away the corporate language. Find the human truth at the center of it. Say that instead.
- **Clarity is Sophistication:** When the idea is clear and the language is real, people don't just hear your message. They remember it.

### 3. Narrative as a Delivery Vehicle
Stories provide the structural integrity an idea needs to travel.
- **The Information Gap:** Creating curiosity that overrides the urge to scroll.
- **Sticky Frames:** Embedding marketing messages so deeply in the narrative that they cannot be retold without mentioning the brand.

## How It Works
The tool guides users through a structured wizard (Info, Context, Outputs, Trigger) to gather essential brand information and desired psychological impact, then utilizes advanced AI (Gemini) to generate actionable, viral-ready content concepts.